Social media is already a fragmented space – and the idea of what counts as ‘organic’ is evolving fast. For social media managers, this means the way we create awareness, build presence, and drive engagement is undergoing a deep systemic shift. On the surface, all content might look the same in the feed. But discovery is changing. The content you make, the profiles you build, and the rise of social search all impact how and whether you show up. Some content travels fast – quick hits that grab attention. Other content moves slowly – thoughtful posts that grow over time and deliver longer-lasting value. Knowing when to go fast and when to go slow is becoming a core skill. In this keynote, we’ll look at: - How the fast/slow content dynamic affects your reach and relevance - What discovery now means – and how to work with (not against) the algorithms - Why slow, intentional content could be your best defence against burnout and declining engagement If you’re a social media manager trying to balance speed, strategy and sanity – this talk will help you make smarter, more sustainable choices. ________________________________ About Michael Michael Corcoran was head of social media at Ryanair between July 2021 and November 2023. The airline basically wrote the script for sassy socials, and Michael and his team have influenced countless social and marketing pros around the world with their work. Michael is a seasoned expert in digital marketing specialist, and he played a pivotal role in shaping Ryanair's social media presence and disruptive marketing strategies. Now leading the charge at Frankly, the social media agency he started after leaving Ryanair, Michael continues to take bold, creative steps in the world of digital marketing.