Michael Corcoran, the fearless ex-head of social media at Ryanair and now the powerhouse behind Frankly is known for his daring, no-nonsense approach to social media. In just over two years, he reinvented Ryanair’s social presence from stock-standard to the sassiest brand on the planet by doubling down on the airline’s disruptive DNA. Find out how Michael and his team did it, the method behind the madness, and why it’s crucial for brands to understand why they’re on social in the first place. In this keynote you'll find out: What role does social really play for your brand? Why you need to throw away the playbook Why you can’t be afraid to get off the fence Why your social media needs some personality Why your comebacks need to be faster Why less is more. ________________________________ About Michael Michael Corcoran was head of social media at Ryanair between July 2021 and November 2023. The airline basically wrote the script for sassy socials, and Michael and his team have influenced countless social and marketing pros around the world with their work. Michael is a seasoned expert in digital marketing specialist, and he played a pivotal role in shaping Ryanair's social media presence and disruptive marketing strategies. Now leading the charge at Frankly, the social media agency he started after leaving Ryanair, Michael continues to take bold, creative steps in the world of digital marketing.